Origin, quality, and socio-environmental responsibility are the essential pillars that guide our projects, which aim to be environmentally sound, economically viable, socially fair, and culturally diverse.
Social responsibility begins with the region where the project is developed, with the intention of contributing to the socioeconomic development of the communities surrounding Serra do Tombador and the Jequiriçá Valley.
This responsibility shapes our relationship with every worker on our team and extends to our partners and suppliers.
Environmental responsibility is understood as an obligation — a commitment to the land that produces our fruits, to the planet, and to future generations. In practical terms, it means the continuous pursuit of building a sustainable project, while recognizing that no project can endure if, at the end of each cycle, it does not have all its accounts paid, its commitments honored, its investments rewarded, and its employees compensated.
Our socio-environmental responsibility is expressed through a series of defining features and is present in every decision within the project. It is not a mere statement, but a fundamental part of our purpose and essence.
Corporate social responsibility is directly connected to consumer rights, as companies have the obligation to respect and promptly serve their clients. The Serra do Tombador project seeks to align with the United Nations Guidelines for Consumer Protection, which include:
Our future goal is to encourage independent production by local families, sharing our experience and knowledge. Additionally, we aim to inspire the communities around our project to voluntarily and authentically adopt attitudes, behaviors, and actions that promote population well-being and environmental preservation.